A female force of contemporary Qatari music, Dana Alfardan, is the exceptional talent behind the Doha Jewellery and Watches Exhibition (DJWE) 2023 official musical score.
The theme, ‘Azurite’, is taken from Alfardan’s latest album ‘Indigo,’ which is a study on the power and emotional relevance of gemstones. Azurite is a gem that symbolises inner strength and balancing emotions, and the song itself is composed in blue, to denote depth and hope.
Having worked in the jewellery industry with her family’s prominent local business, Dana Alfardan is an inspired choice as the exhibition’s composer.
Commenting on the score, Dana Alfardan said: “It’s a great honour for me to be part of DJWE and offer this beautiful exhibition its first-ever auditory element. I’m very pleased to feature ‘Azurite’ from my latest album, which I composed in a way to express depth and hope. The hypnotising blue colour of the gemstone symbolises a meditative space where a person’s reach is just endless.”
Commenting on the collaboration, Sheikha Hessa al-Thani, head of Marketing and Planning at Qatar Tourism said: “For the first time in the exhibition’s long-running history, we have brought forward a new element to our campaign, with a musical score that has been created by a local and internationally renowned composer. In addition to her emotionally rich, industry-leading approach to musical composition, her emotionally rich, industry-leading approach to musical composition made her a perfect fit.”
The 19th edition of DJWE is currently underway at the Doha Exhibition and Convention Centre (DECC) until February 25. More than 500 brands are showcasing their work, an extensive range of pieces from international and local designers.