Alfardan Automobiles will be welcoming guests at the Doha Jewellery and Watch Exhibition (DJWE) 2023, which opened Monday, by providing a luxurious fleet of BMW vehicles for an ultimate luxury transportation experience, a statement said.
Under the patronage of HE the Prime Minister and Minister of Interior Sheikh Khalid bin Khalifa bin Abdulaziz al-Thani, DJWE 2023 is being held at the Doha Exhibition and Convention Centre until February 25.
Within the framework of Alfardan Automotive’s sponsorship of DJWE 2023, the organisers have been presented with a group of BMW models to transport guests during the exhibition.
Commenting on the collaboration, Nasr Jairoudi, general manager at Alfardan Automobiles, said: “As the most prestigious luxury watch and jewellery show in the region featuring global brands and designers, the Doha Jewellery and Watches Exhibition has become a benchmark for the finest craftsmanship, quality and spirit of adventure. This is the same spirit and ethos that Alfardan Automobiles has stood for during the past decades – and as the official importer of BMW vehicles in Qatar we are delighted to associate with DJWE 2023 and help esteemed guests ride in unparalleled luxury and comfort to and from the show.”
Alfardan Motors is distinguished for its active role in Qatar and its continuous support for the most prominent events that are held in the country. After more than two decades of partnership with the BMW Group, Alfardan Automobiles continues to expand the scope of its investments to introduce new categories of cars of the German auto major to the Qatari market.
Alfardan Automobiles recently unveiled its BMW Retail Next showroom in Doha’s prestigious Lusail Boulevard – the region’s first Retail Next project and a showroom boasting a line-up of fully electric vehicles, and some of these will be used for guests at DJWE 2023, the statement added.

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