Qatar's leading food and dairy producer Baladna has announced a manufacturing agreement with global cheese and snack giant The Bel Group in a landmark agreement.
This collaboration brings new opportunities for both companies, and more of Bel Group's products will be produced in the near future, Baladna said in a press release.
The manufacturing agreement between Baladna and Bel Group is set to officially begin on Thursday, February 16th, 2023.
Malcolm Jordan, Chief Executive Officer of Baladna, remarked: "We are pleased to enter into this agreement with Bel Group, who are world leaders in cheese products. This collaboration will allow us to expand the dairy offerings in Qatar and provide customers with even more high-quality products. As a leading dairy brand in Qatar, Baladna is committed to supporting food sustainability efforts in the country. We are excited to benefit from Bel Group's unparalleled know-how as we look to expand our range of dairy products and make international brands more accessible in the Qatari market. We believe this partnership will have a positive impact on the dairy industry in Qatar and improve consumer choices."
Garo Matossian Chief Executive Officer at BEL for Near & Middle East - said: "The Bel Group is deeply committed to making our products accessible to new consumers and building sustainable partnerships with local producers around the world. This strategic partnership with Baladna in Qatar is an exciting step forward in our presence in the Middle Eastern Gulf, in line with our mission to deliver healthier and responsible food for all."
Baladna was established in 2019 and was listed on Qatar Stock Exchange in the same year with an authorised capital of QR1.901 billion, and 1,425,750,000 shares.
