The media centre of the Ministry of Culture organised Sunday a workshop on planning and implementing media campaigns.
The workshop, which was held at the centre's headquarters, comes within the framework of the centre's efforts to qualify and train cadres and those wishing to enter the media field. The workshop dealt with the key factors of carrying out successful media campaigns. It touched on the mechanisms of launching a media campaign capable of achieving the advertiser's goals and reaching the audience.
Also, the workshop reviewed the role of digital media in contributing to the success of media campaigns and reaching the largest segment of the target audience, as well as modern media methods that are adopted to promote in a non-traditional way. The centre plans to organise more workshops and training courses.
