Kalyan Jewellers, one of the largest jewellery companies, has announced the launch of Es Vida, its limited edition football-themed jewellery.
Es Vida, is a Spanish phrase which means ‘It’s Life’ – which is exactly what football is to its millions of supporters, a statement explained.
The set of gender-neutral platinum and rose gold jewellery from Kalyan Jewellers provides fans with an opportunity to valiantly display their passion for the game.
Talking about this unique football memorabilia, Ramesh Kalyanaraman, executive director – Kalyan Jewellers said: “We are delighted to introduce Es Vida to the passionate and enthusiastic football community in India and the Middle East.
We believe that these all-new soccer-inspired designs will be something that the footballing community would love to wear and flaunt, as they celebrate this game season. In a brand first, we have associated with India’s football icons for the Es Vida campaign, and we hope that fan’s for whom football is life, will embrace Es Vida.
The brand campaign for Es Vida features Indian youth icons Harmanjot Singh Khabra and Nganbam Sweety Devi, both players representing India’s national football team. Coming together for the first time, Khabra and Devi speak about what football means to them. They advocate that one should #WearYourPassion – and is featured wearing the Es Vida range of jewellery from Kalyan Jewellers.
Es Vida designs are available at select showrooms across Qatar, the UAE, Oman, Kuwait and India, priced from QR2,200.