Printemps Doha, the largest luxury department store in the Middle East is now open, bringing its unique Parisian savoir faire to Qatar for the first time with the one-of-a-kind lifestyle destination: Doha Oasis. Representing the first glimmer into the future of retail after a global pandemic, Doha Oasis invites guests back to the kind of immersive shopping experience that can only happen in person. Printemps Doha is a new-generation department store combining an immersive physical experience and new technologies in the service of an ultra-personalized customer relationship.
Reflecting the size of the ambitious project, the flagship Doha department store is the first Printemps outpost outside of France, the second-largest Printemps store worldwide and the largest luxury department store in the Middle East, spanning over 40,000 sqm across three floors.
An unmatched luxury fashion, beauty and lifestyle department store that offers the largest designer portfolio, carefully curated by Printemps Doha’s team of experts, Printemps Doha is the only department store in Qatar to house all the most iconic fashion houses under one roof, including Louis Vuitton, Dior, Valentino, Bottega Venetta, Balmain, Pinel & Pinel, Bäumer Vendôme, LÉTRANGE, as well as the most diverse selection of new and established designers from all around the world.
Printemps Doha aims to be the main destination for urban lifestyle, art de vivre and interior design, offering the most renowned luxury and contemporary home and audio brands.
Printemps Doha also boasts the biggest beauty and wellness area in Qatar with 2,600 sqm and over 130 brands, ranging from the most iconic names in the industry to the latest sustainable and vegan brands and all-time consumer favourites.

A ONE-OF-A-KIND LIFESTYLE DESTINATION AT THE HEART OF DOHA
Doha Oasis is a one-stop lifestyle destination for guests of all ages seeking unrivalled luxury shopping, dining and leisure experiences. Its distinctive elliptical shape is complemented by its unique offering of premium attractions and services, including Banyan Tree hotel & residences, a Vox cinema complex offering a mix of immersive and VIP experiences and Quest, the largest indoor-themed experience center in Qatar.

AWE-INSPIRING ARCHITECTURE
Weaving together the essence of Paris and the character of Doha, award-winning global design studio, Yabu Pushelberg conceived the design of Printemps Doha. Intended as if the department store were Parisian art galleries or museums of Qatari culture, Yabu Pushelberg provided ample space for exhibiting luxury garments as wearable art and inviting shoppers to interact with the offerings on display. To echo the style and sophistication of Paris, Yabu Pushelberg outfitted Printemps Doha with vast assortments of furniture the studio designed for iconic European houses. Doha is represented through soft, organic architectural forms throughout the store, realized in thoughtful materiality and an earth-toned palette. Yabu Pushelberg’s references to iconic Parisian style in combination with its celebration of Doha’s culture and landscape defines the future of luxury retail as an embodied experience, rather than an exclusively virtual one.

A CUSTOMER-CENTRIC PROMISE. PEOPLE AT THE HEART OF ALL OUR INTENTIONS AND ATTENTIONS
Today Printemps Doha is keen to continue writing history with new standards of quality, exceptional customer services and a memorable shopping and lifestyle experience. An unfailing service and unique attention for each and every one, Printemps strives to provide a caring, inspiring and memorable shopping experience where everything is orchestrated to make shoppers’ life more beautiful, more vibrant and more exclusive.

One to one exclusives services include:

  • Customization studio
  • VIP concierge, personal shoppers and stylists available online and in-store
  • Pre-orders of the latest collections by international designers available upon request
  • The beauty studio & services
  • VIP Lounges

Customers will be able to shop virtually and book the most hard-to-find or sold-out pieces through Printemps’ team of dedicated personal shoppers who are directly connected with the Printemps Paris team, thanks to interactive Hologram / 3D sessions and live TV interactions from the privacy of the store’ VIP lounges.

14 EXCLUSIVE WORLD CLASS RESTAURANTS & CAFES
To punctuate the customer’s journey with gastronomic surprises, Printemps Doha is bringing an exciting variety of exclusive restaurants and cafés, all launching for the first time in Doha, among them: the Milanese institution Cova Montenapoleone, Monaco’s lively restaurant Twiga, Maître Choux, the choux pastry specialist from London, the renowned chocolatier Pierre Marcolini, Crazy Pizza and its innovative yeast-free concept, as well as Printemps’ elegant salon de thé curated by French gourmet tea company Mariage Frères, the popular Parisian plant-based all-day café concept Wild & The Moon, and XYST and the vegan restaurant from NYC celebrity Chef Matthew.
More than a department store: a second home, Printemps Doha aims to inspire, surprise, guide, pamper and delight customers’ day after day – with optimism, elegance and always with a touch of mischief. Proud to be able to shout out loud and clear: EVERYTHING BEGINS AT PRINTEMPS.


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