Qatar Museums (QM) is showcasing the best of Qatar through a giant screen installed on the grounds of the Museum of Islamic Art (MIA). The screen, called The Skyline, is located at one of Doha’s busiest intersections and is Qatar's largest digital screen.
A QM statement Saturday explained that the digital showcase is made possible through a collaboration with Elan Decaux, the joint venture between the Elan Group, the entertainment and media market leader in Qatar, and JCDecaux, the number one outdoor advertising company worldwide.
Ahmad Musa al-Namla, CEO of Qatar Museums, said: “With so many events taking place alongside a major sporting event, FIFA world Cup Qatar 2022, we can now showcase to all residents and visitors the best of what Qatar has to offer through The Skyline screen.”
Elan Decaux managing director, Omar El Shaarani, said: "We are delighted to have signed this partnership with QM and IN-Q Enterprises, expanding our presence in Doha thanks to a state-of-the-art digital asset.”
A panoramic photograph of the MIA is seen displayed on the giant screen. PICTURE: Shaji Kayamkulam.
