Selfridges has launched its latest Christmas service, offering present-laden personal shopping customers the chance to be dropped home in a chauffeur-driven yellow Mini. The Oxford Street retailer has long offered a free personal shopping service in the run-up to Christmas. But now for the first time it is also offering customers who spend over £350 a lift home in one of five new Mini Coopers. Customers start at the festive personal shopping “Lodge” on the first floor, consulting one of 16 buyers — or “Elfridges” — over present ideas. They can then either walk around the store with their helper picking out items as they go, or leave a list of items and come back later to collect their gifts.
