Ooredoo has introduced a new AI-powered process of identity authentication and SIM card activation to speed up and simplify its onboarding process ahead of the expected influx of visitors to the FIFA World Cup Qatar 2022.
The service, which will be available to citizens and residents of Qatar, as well as visitors to the country, deploys a sophisticated AI-based digital Know Your Customer (KYC) technology. Customers need simply take a selfie photo and upload a digital copy of their official ID document and the new digital KYC solution will match both to establish the real identity of users in the digital world.
AI technology enables quick and secure validation of the ID, while Face Capture and 3D Face Map accurately compare the selfie with the ID photo. Once the verification process is complete, the SIM can be quickly activated in a matter of minutes.
In addition to physical SIM cards, Ooredoo also offers an eSIM service, which can be delivered by e-mail for a seamless, digital customer experience.
The new service is perfectly timed for football fans who want to stay connected throughout their trip. Ooredoo Hayya SIM cards can be pre-ordered with the option to have the SIM delivered to any location in Qatar on arrival, or to receive an eSIM via e-mail. SIM cards can also be purchased through one of many leading airlines, hotels, and travel representatives, and can then be quickly activated using the new digital process.
Sabah Rabiah al-Kuwari, director, PR at Ooredoo, said: “As a market leader, Ooredoo is committed to accelerating digital transformation through innovative use of new technologies that bolster security and efficiency while also upgrading our customers’ experience. This is no exception and we are looking forward to rolling this out ahead of the FIFA World Cup Qatar 2022 kick-off, ensuring that visitors can easily stay connected with their friends and family as soon as they land in Qatar.”