Leading gifting brand Ferns N Petals has collaborated with 89.6FM MirchiOne for a Valentine’s Day special, ‘Bachpan Ka Pyaar’.

Listeners will be asked to share their love stories and experiences from their younger days, and the most interesting stories will be aired. “No matter how many years it has been, the campaign aims to recall old school love that was as pure as snow,” a press statement noted, adding that the campaign encourages people to reminisce about their experiences, feelings and memories from their younger days that etched in their hearts and minds.

Speaking about the campaign, Amir Faizi, Business Head at Ferns N Petals Qatar, said: ‘Falling in love is the most special feeling. However, there is a sort of innocence and excitement in that first love. It makes us acquainted with the feelings that we have never had before. No matter when it may have happened - five, 10, 15, 20 or even 50 or more years ago, we ponder upon it from time to time and like to speak about it. With our campaign, we aim to highlight the idea that your first love will always be the fi rst, for the rest of your life.”

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