Al Jazeera Media Network yesterday signed a partnership agreement with PRS Media, which will sponsor the programme ‘Appointment with the Doctor’ to be aired on Al Jazeera Mubasher Channel.‘Appointment with the Doctor’ hosts physicians and specialists from around the world to inform and educate audiences about medical topics. The programme is designed to be engaging and interactive as audiences can share their stories and ask questions via social media platforms.
During the signing ceremony at Al Jazeera Media Café, Abdulla Alnajjar, executive director of Al Jazeera Global Brand & Communications, said: “This agreement is part of Al Jazeera’s ongoing efforts to establish partnerships with different international institutions and leading corporations to expand our audiences around the world. Further, I am looking forward to an increase in our viewers’ medical awareness through this partnership agreement for the programme.
“I look forward to the potential of expanding our co-operation with PRS in the future.”
PRS Media is a TV programme production company that provides media services to medical institutions and has established partnerships with a number of Arab and international TV channels and organisations in the Middle East and Europe.
Tayfun Celik, general manager of PRS Media, said he was proud of the partnership with Al Jazeera as a leading media organisation, several of whose employees have sacrificed their lives in their pursuit of the truth.
“Whenever I watch Al Jazeera, I remember Tarek Ayyub who reported from the field during the Gulf War. On behalf of myself and those of the medical field in Turkey, I thank Al Jazeera and value its role and performance. I hope this partnership would strengthen the future relations between the two organisations,” Celik added.
Officials at the agreement-signing ceremony yesterday. PICTURE: Jayan Orma
