Kalyan Jewellers has announced the appointment of film actor Katrina Kaif as its global brand ambassador.
Katrina will be the face of Kalyan’s existing and soon-to-launch product portfolios, the jeweller has said in a statement.
Ramesh Kalyanaraman, executive director - Marketing and Operations at Kalyan Jewellers, said: “On behalf of Kalyan Jewellers, we welcome Katrina Kaif. Katrina personifies Brand Kalyan’s attributes of style and elegance. She epitomises the quintessential woman of today – confident, progressive and with the courage of her conviction.
“Katrina has set her own path with sheer hard work, akin to Kalyan’s own growth trajectory. She has built a significant fan base not only in India but globally. This new association will enable us to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.”
Katrina will endorse Kalyan’s jewellery collections and also be a part of the jeweller’s customer engagement programmes across its showrooms in India and West Asia. In India, she will predominantly feature in the company’s communication campaigns, especially in the northern and western markets.
Katrina joins an “eclectic group” of Kalyan brand ambassadors, including Amitabh Bachchan, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier, the statement noted.
Katrina Kaif
