Qatar Duty Free (QDF), in conjunction with Parfums Christian Dior, has opened a one-of-a-kind boutique for passengers travelling through the award-winning Hamad International Airport (HIA).
The new Maison Christian Dior collection showcases a large and luminous offer, which includes 22 perfumes. The Maison Christian Dior boutique is located in the main retail atrium of HIA.
Head of Qatar Duty Free, Thabet Musleh, said: “We are proud to be the first airport retailer in the Middle East to launch a Maison Christian Dior boutique. It has been an instant success with all our passengers, which includes the addition of two new perfumes created exclusively for the Middle Eastern customer at our award-winning airport as part of the collection. Once again, it has been a privilege to work with our key partner Parfums Christian Dior to bring this elegant new boutique to HIA, making Maison Christian Dior at QDF an experience worth travelling for.”
Frank Dagher Hayeck, travel retail director for Parfums Christian Dior Orient, said: “We are very proud to partner with Qatar Duty Free to open this “Parisian home with a window on Grasse”, where all travellers at HIA can discover a scent, find a gift for themselves or their loved ones and enjoy the exclusive Art of Gifting that the brand offers on site.”
One of the largest duty free retailers in the world, QDF boasts more than 90 elegant boutiques and luxury, high-end stores, as well as more than 30 restaurants and cafes covering an area of 40,000sq m at HIA.
The opening of the Maison Christian Dior boutique follows a string of recent store launches at HIA, including the third branch of the Gold shop, the opening of luxury British perfume boutique Penhaligon’s, the second Harrods store and Polo Ralph Lauren.
HIA, the home of QDF, has already met a number of significant milestones in 2018, including being ranked fifth ‘Best Airport in the World’ at the Skytrax World Airport Awards 2018. HIA was also honoured with the title of the fourth ‘Best Airport for Shopping’ and the fifth ‘Best Airport for Dining’ in the world, and is the only airport in the Middle East in the world’s top 10 airports of 2018.
At the annual awards ceremony, HIA also took home the title of ‘Best Airport in the Middle East’ for the fourth year in a row, and ‘Best Staff Service in the Middle East’ for the third year in a row. In addition QDF was recently awarded ‘Airport Retailer of the Year’ at the DFNI Global awards 2018.
The new Christian Dior boutique opened by QDF at HIA.
