Mahaseel, a producer of high-quality Canadian food products, will showcase how it is meeting rising demand for food and its contribution to Qatar’s goals for a dynamic, self-sufficient national economy during the inaugural Qatar Self-Sufficiency Exhibition (QSSE) 2018 slated to start from April 1 to 3 at the Doha Exhibition and Convention Centre.
Mahaseel, which is among the 120 exhibitors participating in the QSSE, brings high-quality food products that are fully-certified by the Canada Halal Examination and Certification (CHEC) agency. Its products span the full spectrum of the food sector from fats and oils, pulses and grains, wheat and flour to meat, snacks and confectionery.
“With demand for food rising and consumer preferences constantly changing, the challenge for the food industry is how to deliver quality food in an efficient, fast and cost-effective way.
“We have the range of products to suit all needs at competitive prices and visitors to Qatar Self-Sufficiency Exhibition will get a true feel for our offering. The exhibition provides us with the perfect stage to demonstrate how we can have a significant, positive impact on the future of Qatar,” said Dr Faical Zellama, chief executive officer, Mahaseel Canada.
Self-sufficiency is a key pillar in Qatar National Vision 2030 plan implemented by the bold and visionary leadership of His Highness the Emir Sheikh Tamim bin Hamad al-Thani to move away from a reliance on fossil fuels, which has opened numerous new opportunities for established local businesses, entrepreneurs, and overseas companies seeking to set up operations in the country.
QSSE 2018 will provide a platform for industry leaders, production line manufacturers, and decision makers spanning the full range of sectors to showcase the latest solutions and services to support the country’s progressive diversification strategy and improve production line efficiencies and operations to demonstrate how they are helping to shape the country’s future.
QSSE exhibition manager Assem Abou Fakher said, “It is an honour to have a company such as Mahaseel, which has a rich history in manufacturing high-quality food products, as part of our exhibition.
“Their commitment highlights the high-calibre of exhibitors confirmed. We are confident that the inaugural Qatar Self-Sufficiency Exhibition will be a huge success, a key indicator of the proactive approach of manufacturing and production lines to
diversification.” 
QSSE 2018, a first for the region, will host 120 leading exhibitors from countries such as Kuwait, Lebanon, the UK, Turkey, Spain, the US, France, Italy, Germany, Switzerland, Iran and China, among others.