Maserati, the world-renowned manufacturer of luxury automobiles, is the official car sponsor of the ongoing 5th edition of the Qatar International Boat Show.
Alfardan Sports Motors is the dealer of the Italian marque in Qatar.
This is the first time that Maserati has partnered with Qatar’s elite maritime exhibition, which has witnessed an annual convergence of luxury yachts and boats from around the world.
“Alfardan Sports Motors was aiming to expose the brand’s unrivalled majesty and attention to detail, which made it a befitting choice of vehicle for an event of such opulence,” according to a statement.
For this year’s edition of the boat show which runs until tomorrow, the VVIP guests are being transported in a fleet of 10 Maserati cars.
In addition, Maserati has also displayed it’s first-ever SUV – the Levante, together with the latest generation of Quattroporte and the new generation Ghibli MY18 along The Pearl — Qatar’s marina walkway.
Visitors were invited to explore the marquee’s cutting-edge design, Italian craftsmanship and innovation and book a test drive for any model of their preference from the display.
Commenting on the partnership, Charly Dagher, general manager of Maserati Qatar, Alfardan Sports Motors, said: “We are very proud that Maserati was chosen as the official car sponsor for the Qatar International Boat Show. This is one of the highly anticipated shows that attracted impressive motorboats, luxury yachts along with the region’s boat enthusiasts. The brand’s celebrated legacy has continuously made it a leading vehicle choice for some of the country’s prestigious events.
“We were always committed to enhance the Maserati brand experience during the course of the exhibition, where guests were invited to discover the true masterpiece of its Italian heritage and luxurious appeal.”
The Qatar International Boat Show is being held under the auspices of HE the Prime Minister and Interior Minister, Sheikh Abdullah bin Nasser bin Khalifa al-Thani.
Maserati vehicles on display at the boat show.
