Ooredoo, one of the region’s leading ICT providers, has served as the strategic partner for the technology event ‘SAP NOW’, enabling cloud-based digital business models and innovations that can empower Qatar’s enterprises and foster business growth.
The inaugural SAP NOW event hosted by SAP brought together hundreds of Qatar’s top C-suite executives, who discussed the latest technology innovations. Ooredoo, a SAP strategic partner for cloud services, presented how Ooredoo’s network and Data Centre solutions support innovation and transform businesses every day.
“SAP NOW was a key platform for Ooredoo to highlight how our SAP cloud partnership is driving new digital business models in Qatar,” said Yousuf Abdulla al-Kubaisi, chief operating officer at Ooredoo. 
“Our world-class infrastructure, leading Data Centre Internet of Things (IoT), and cloud solutions will catalyse breakthrough business innovations, support Qatar National Vision 2030’s nationwide digital transformation, and transform citizen experiences,” he added.
Ooredoo’s 5G network and fixed infrastructure, combined with cloud-based vertical solutions, will make a major impact on Qatar’s economy. Key industry vertical use cases include mega-events and sport, autonomous vehicles, and smart utilities.
“SAP NOW is a major event that we run in Qatar – ‘now’ because now is the time to embrace digital business transformation,” said Fokion Angelopoulos, country manager, SAP Qatar. 
“Cloud is one of the pillars in order to reduce complexity, optimise costs, and drive innovation. Ooredoo, as a strategic SAP partner, is embracing and enabling cloud that drives Qatar’s nationwide digital transformation,” he added.
As part of Ooredoo’s partnership, business customers can adopt SAP’s cloud solutions for over 25 industries. Ooredoo is seeing strong demand for the SAP Leonardo digital innovation system, the SAP S/4HANA real-time business suite, and SAP HANA in-memory platform.
Business customers can leverage the ‘Ooredoo Advantage’, making Ooredoo “best for business,” thanks to its breadth and depth of talent, best fixed and mobile networks, broadest portfolio of ICT services and solutions, and trusted partner for 60 years.



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