By Sports Reporter/Doha
Qatar Airways announced that it has signed a five-year partnership agreement with leading German football team Bayern Munich, further strengthening Qatar’s role as a global leader in sports.
Under the new agreement, the award-winning airline will become a Bayern Munich platinum partner until June 2023.
Officially announced at a press conference at ITB in Germany, the five-season deal, commencing July 1 2018, will see the airline’s logo adorning the shirt sleeves of the German league leaders. Hamad International Airport’s partnership agreement with the team, initiated in January 2016, will be continued with Qatar Airways, further strengthening the already strong ties between Qatar and Bayern Munich.
Qatar Airways Group Chief Executive Akbar al-Baker, who met with Karl-Heinz Rummenigge, Chairman of the Board of Bayern Munich, and other club officials at ITB in Berlin, said: “Qatar Airways is delighted to be supporting Germany’s most-winning team, Bayern Munich. We look forward to working with, and engaging with, the club, the fans, and the people of Germany to help make a real difference through this exciting new partnership. Sport is a key pillar of the long-term vision of the State of Qatar, and as Qatar’s national carrier, we welcome the opportunity to use sport as a means of bringing people together.
“Bayern Munich is a club that exemplifies ambition, innovation and integrity at its core. These are values we share, admire and are fundamental to Qatar Airways.”
Since 2011, Bayern Munich have been travelling to Doha for their winter training camp in January at the Aspire Academy enjoying the world-class facilities available to them.
Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the Official Airline partner of FIFA, is a leading supporter of major global sporting events, including the 2018 FIFA World Cup Russia the 2022 FIFA World Cup Qatar, and the FIFA Club World Cup, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.
Qatar Airways has been serving the people of Germany for nearly 20 years. The carrier now operates 35 weekly flights between Doha and Germany – double daily non-stop to Munich and Frankfurt – as well as daily non-stop to Berlin, providing onward connections to more than 150 destinations across the Middle East, Africa and Asia Pacific.
Yesterday, at a press conference during ITB, the world’s leading travel exhibition, Qatar Airways announced that it will be introducing its innovative First in Business class seat Qsuite on its flights to Frankfurt from May 2018, as well as Berlin and Munich by the end of summer 2018.
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