Qatar Chemical Company Ltd (Q-Chem) joined forces with its partners for the sixth edition of the ‘Waste-Free Environment’ (WFE) campaign. 
The WFE is an environmental initiative launched by Gulf Petrochemicals and Chemicals Association, dedicated to promoting both responsible disposal of waste and returning local environments to their beautiful pristine state. 
The campaign, which took place from February 18 to 22 across the region and the world, engaged diverse stakeholders, including government entities, industrial sectors, educational institutions and their wider communities.
This award-winning campaign is consistent with Q-Chem’s values, the company said in a press statement. “We’re committed to preserving the safety of people, communities and the environment. The initiative is an important regional driver. It aims to strengthen the concept of sustainability and the conservation of resources,” said Nasser J al-Kuwari, CEO of Q-Chem.
This year, the WFE focused on the impact of recycling plastic, endeavouring to foster collective responsibility. The campaign contributes to the United Nations’ sustainable development goals. It promotes sustainability, preserves the oceans and encourages the responsible and efficient use of resources and energy.
“Together with our partners, we visited several educational institutions and local communities. Covering all school levels, our ‘ambassadors’ successfully raised awareness of diverse environmental concerns, highlighting the most pressing issues - recycling and responsible litter disposal. And, of course, plastic is the main focus when tackling environmental issues. Ultimately, our efforts will help implant sustainability as a core cultural value in our 
community,” said al-Kuwari.
The efforts concluded with a beach clean-up campaign at the Al Wakrah Family Beach on February 22. Schools, municipalities, contractors and senior management from participating entities attended.