Change is the keyword in any business activity anywhere in the world and if an entrepreneur does not effect changes at the right juncture, customers will make him change, said Joe Lahoud, Group CEO of Marzooq Shamlan Al Shamlan Holding, one of the most prominent business groups in Qatar which has stakes in luxury and watch retailing among others.
Speaking to Gulf Times at their company’s pavilion at the 15th Doha Jewellery and Watches Exhibition yesterday, he said the 62-year-old company has forayed into the business of high-end watches and similar luxury accessories. 
“While our company, Marsooq Al Shamlan & Sons, was way ahead of the rest in the medium-level watches retailing in Qatar, our entry into the market of premium, limited-edition accessories has helped us make a new beginning,” Lahoud explained.
The Group CEO said they are making good inroads into the premium segment of watches as well with the retailing of some of the acclaimed brands, including Alpine. 
Lahoud said the company is focusing its strengths and energies to transform its operations into a vibrant, and modern entity even while adhering to the group’s strong, traditional Arab heritage.
The group, with more than 20 retailing outlets, is in the process of revamping. Efforts are on to expand the business into areas of more premium goods and accessories as the promoters feel there is greater scope.


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