Fifty One East and Sony Middle East and Africa have launched in Qatar the new range of Wireless Noise Cancelling (NC) headphones in three style variations and a 1.7m tall High Power Audio System.
The new products are available at Fifty One East-Al Maha Center on Salwa Road, FNAC at Lagoona Mall and Doha Festival City, Virgin Megastore branches in Landmark, Villaggio and Doha Festival City, as well as selected outlets in Doha.
The star of the show is the truly wireless style WF-1000X with industry-leading Wireless NC technology. The other two new models are WH-1000XM2 – the new headband-style premium NC headphones, and the behind-the-neck style WI-1000X.
Using the new “Sony | Headphones Connect” app with the new 1000X headphone series allows for more flexibility in customising how users want the headphones to adjust to their surroundings. The world’s first activity recognition ‘Adaptive Sound Control’ feature offers Wireless NC and ambient sound preferences to suit different environments. The WH-1000XM2 and WI-1000X come with the world’s first ‘Atmospheric Pressure Optimising’ feature that uses sensors to detect the air pressure around the listener and optimise the Wireless NC accordingly. Additionally, an equaliser allows to adjust the soundscape further.
With a 6mm driver, the sound from the WF-1000X headphones is dynamic despite their miniscule size. As soon as you take them out of the case these headphones automatically power on and connect to the last device they were paired with. The WF-1000X can be charged in the sleekly designed charging case for up to nine hours of usage. Benefiting from all the award-winning features of the MDR-1000X and bringing even more to the table, the WH-1000XM2 offers best Wireless NC technology combined with unique Ambient Sound mode, Personal NC Optimiser and Quick Attention mode in this around-ear style. Enhanced to last 40 hours with an audio cable, or 30 hours wirelessly, the Quick Charge function gains 70 mins of battery life with just 10 minutes of charging.
The stylish behind-the-neck Wireless Noise Cancelling headphones, WI-1000X has up to 10 hours of battery life (with Wireless NC turned on). With the world’s first ‘Atmospheric Pressure Optimising’ feature, this pair is perfect for enjoying in-flight entertainment systems via a wired audio connection with industry-leading noise cancellation for up to 14 hours.
Standing 1.7m tall, the large tower design of V90DW speaker is a party machine. The V90DW is packed with advanced technology and sound pressure to bring high quality sound to cover a wide range and reach a larger area.
The speaker features a Spread Sound Generator (an open back-type cabinet) that supports the spread and distance of high quality music. To increase the range and spread of sound, front-facing mid-range Angled Speakers and tweeters are angled outward at 20 degrees.
The speakers carry a ‘horn’ like style to maximise the reproduction of sound across the room.


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