Adidas AG is overhauling the structure of its emerging-markets operations, cutting as many as 50 positions.
The changes, many of them in Dubai, will eliminate complexity and help Adidas get closer to its consumers, a spokesman said. Some employees may be able to take on other positions within the company, and the number of cuts is subject to change as talks are ongoing. Some functions previously located in Dubai will move, though the emirate will remain Adidas’s headquarters for the emerging markets it serves.
The German company also confirmed media reports that it is closing its digital sports unit, affecting 74 positions. Instead of running a stand-alone organisation, Adidas is integrating its digital business across other areas, while it may continue to sell wearable fitness devices under the new setup, it said.
The moves show chief executive officer Kasper Rorsted is continuing to prune the company’s portfolio and push for higher efficiency even after Adidas lifted operating profit to a record.
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