Hassad hands over food supply task to private sector
November 14 2017 08:50 PM
Hassad Food
Hassad CEO Mohamed bin Badr al-Sadah

Doha

Hassad Food, Qatar’s premier investor in food and agri-business sectors has handed over “the food supply mission” to the private sector, and announced the arrival of the company’s last shipment.
Since the start of the blockade until the arrival of Hassad’s final shipment, the company supplied significant quantities of strategic products to the local market, via air freight on a daily basis, and through land-sea routes. 
Hassad also played a major role in opening a new land-sea route from Turkey and Azerbaijan though Bushehr port in Iran.
The amounts of strategic products supplied by Hassad were always in line with the local market needs, a company statement on Tuesday noted. 
The company supplied poultry products, milk, dairy products, table eggs, fresh vegetables and fruits, juices and many other products that were needed for local market consumption.
The “range of high quality products” supplied by Hassad to the local market was supplied from more than 10 countries including Turkey, Kuwait, Iran, Azerbaijan, Oman and Lebanon. 
Following the fourth week of the blockade, Hassad coordinated with the private sector companies, to gradually hand over the food supply mission entirely to them. 
Hassad CEO Mohamed bin Badr al-Sadah said, “On the first day of the blockade, Hassad was tasked with supplying the local market with the needed strategic products, without any shortages, and in a tight timeframe.
“To provide the local market with a steady supply of high quality products, we immediately started coordinating with a number of friendly countries. Our first shipment arrived to Qatar on June 6, following that day, Hassad supplied the local market with shipments via air freight daily, and through sea, land-sea routes. During peak days Hassad supplied the local market with more than 1000 tonnes of fresh vegetables and dairy products on a daily basis,” al-Sadah added.
He also noted that starting the fourth week of the blockade, Hassad coordinated with the private sector companies, to gradually hand over the food supply mission entirely to them.
“The transition was successfully coordinated and completed, currently the private sector is providing the local market with all the needed products without any shortages”.
To ensure products are delivered to the consumers in a timely manner, Hassad developed a robust distribution system that worked on 24/7 basis to ensure availability at retail outlets, especially during the holy month of Ramadan. 
The distribution team managed to supply more than 40 deliveries of milk, dairy products and juices per day to large supermarket chains, in addition to other distribution deliveries to around 1000 small stores spread across Doha. 
“It’s time for us to resume our investments plans, and continue to manage our local and international investments, which aims to support the Qatari local economy,” al-Sadah added. 



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