Fifty One East has announced the inauguration of its new concept, House of Linen, at Lagoona Mall.
The new store offers a “wide array of linen and home accessories in an extremely warm woody style atmosphere”, Fifty One East has said in a press statement.
House of Linen features “international, fashionable and exclusive quality brands with a range of affordable to premium prices”.
Brands available at the store include Trussardi and Slabbinck for bedding, Carrara for towels, Beauty Scents, Sirius and Lampe Berger Paris for candles, Lothantique for candles and aroma, Aquanova for bathroom accessories, and Nobodinoz for linen and bath accessories for children.
The inauguration of the store was held in the presence of dignitaries alongside Darwish Holding’s senior management.
“The launch underscores the commitment of Fifty One East to the local community and mall visitors to deliver world-class brands and services, through a dynamic retail mix and memorable experiences,” the statement noted.
The store is located on the ground floor of Lagoona Mall and divided into four sections: bedding, bathroom & accessories, candles & aroma, and children’s accessories, presenting a “one-stop destination for quality products”.
“Customers will enjoy House of Linen’s simple and chic, quality sheets, duvets, linen and home accessories designed for the modern home, in an environment that encourages customers to feel comfortable,” the statement from Fifty One East added.

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