Alfardan Premier Motors, the exclusive importer of Jaguar Land Rover in Qatar, has scooped three awards at the British luxury carmaker’s annual Retailer Marketing Conference for its retailers in the Middle East and North Africa (Mena) region.
Held recently at the Oberoi Hotel in Dubai, the conference recognised and rewarded the efforts of Jaguar Land Rover’s retailer network in the fiercely competitive luxury automotive market.
“It is testimony to the professionalism and effectiveness of the marketing team at Alfardan Premier Motors during the fiscal year 2016-2017 that its three awards represent the most gained by any Jaguar Land Rover importer within the entire Mena region,” Alfardan said in a statement.
Hussein Adra, Marketing & Customer Relationship manager at Alfardan Premier Motors, won the highly-prestigious individual ‘Marketer of the Year 2016-2017’ award, while the company as a whole took the coveted ‘Best Experiential Activity 2016-2017’ and ‘Best Social Media Activity 2016-2017’ awards.
Adra said: “Naturally, we are hugely excited and immensely proud to have won three awards at Jaguar Land Rover Mena’s latest Retailer Marketing Conference. Jaguar Land Rover quite rightly sets the bar extremely high for its retailers in all aspects of their marketing operations, so to be the most successful retailer in terms of awards won is particularly pleasing for us and, of course, a great honour.”
Hannah Naji, brand director, Jaguar Land Rover Mena Region, said: “There is a degree of friendly rivalry between the Jaguar Land Rover concessionaires within the Middle East and North Africa region but equally they are part of a family, which shares a common goal of offering outstanding service to customers of these very special brands.
“That’s why we like to see different retailers learning from each other and aspiring to be the best in the many and varied marketing disciplines and activities they need to master. With these three awards, Alfardan Premier Motors has demonstrated that its marketing activities meet and exceed the rigorous standards we set for our retail partners and we are fully confident that this level of excellence will be maintained into the future.”
The annual Jaguar Land Rover Mena Marketing Awards are based on a meticulous analysis of the various metrics that contribute to the success and growth of the Jaguar and Land Rover brands within the region.
Elements such as the relevance, creativity, and innovation of social media and experiential activities are considered alongside more tangible metrics such as adherence to Jaguar Land Rover marketing procedures and the number of drive experiences completed.
“Alfardan Premier Motors has proved itself to have mastered the whole spectrum of marketing disciplines, having been a key member of Jaguar Land Rover Mena’s dealers network for almost 20 years. During that time, the company has played a major role in the growth of the Jaguar Land Rover brand in Qatar while contributing to its overall success and record sales within the region,” the statement said.
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