NBK Holding launches national ‘Journey of Glory’

Nasser Bin Khaled (NBK) Holding yesterday launched its new national campaign, ‘The Journey of Glory’, allowing the people of Qatar to sign on Mercedes-Benz vehicles used as ‘billboards’ to support the ‘Tamim the Glorious’ initiative.
‘The Journey of Glory’ joins national sentiment to show solidarity with His Highness the Emir Sheikh Tamim bin Hamad al-Thani in the face of the current geopolitical issues, NBK Holding has said   in a statement.
NBK Holding will parade the cars around Qatar until August 20 to allow partners and the people of Qatar to sign and share testimonials, to show their commitment to Qatar and its leadership.
As a first in Qatar, NBK Holding has created two bespoke mobile ‘billboards’ using two Mercedes-Benz cars, the S-Class and the Vito. Inaugurated at the headquarters of Nasser Bin Khaled Holding on Salwa Road, Sheikh Nawaf Nasser bin Khaled, chairman and CEO of NBK Holding, was the first to sign on the cars at a special ceremony along with Sheikh Nasser bin Nawaf, second deputy CEO, and NBK Holding staff and valued partners.
The Mercedes-Benz Vito will travel to key landmarks and the Mercedes-Benz S-class will visit VIP dignitaries. To follow the journey the cars will take and to make contributions to support Qatar, one can follow #JourneyOfGlory.
Sheikh Nasser bin Nawaf said, “At NBK Holding and its subsidiaries, we are proud to launch this national initiative to showcase our commitment and loyalty to our beloved nation and its honourable leaders. We are here to tell the world we support our government and to express solidarity and unity in this critical period.
“Through its legacy and heritage in Qatar, Nasser Bin Khaled stands at the forefront of national companies that have made clear contributions in the progress and development of Qatar.”
The two ‘billboard’ vehicles taking part in ‘The Journey of Glory’ are decorated with the iconic portrait of His Highness the Emir and the slogan ‘Tamim the Glorious’, the statement notes. Once fully adorned with signatures from the people of Qatar, NBK Holding will host the Mercedes-Benz Vito in the showroom of Nasser Bin Khaled Automobiles.