“The Landmark Happiness Movement aims to reinforce values such as passion, speed and simplicity, innovation, ownership and entrepreneurship, which form the core foundation of the group’s philosophy of creating exceptional value,” Landmark Group, a leading retail and hospitality company, said in a press statement.
The campaign has a “memorable visual identity and an inspiring anthem”, which have been welcomed by employees across the group’s warehouses, stores and offices. It reflects the Group’s “culture of openness, agility and adaptability”, which has been integral to its success in the region.
Nisha Jagtiani, executive director and chief happiness officer, said: “Through the Landmark Happiness Movement, we aim to bring a positive change by empowering our people and instilling the values of ownership, pride and belongingness within them. “We are thrilled at the response we have received from our people.” The Happiness Movement was rolled out to ‘Landmarkers’ through a three-day celebration.
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