Police, advocates and entrepreneurs have launched mobile apps and panic buttons to report abuse against the elderly in India, where the number of older people living alone has risen, yet talking about their mistreatment remains taboo.
India has a tradition of honouring older people, and of multi-generational families living together.
But with urbanisation, nuclear families and rising longevity, more elderly people are living by themselves or in care homes.
Nearly half the elderly people surveyed by non-profit HelpAge India said they had experienced abuse, both at home and in public, with more women saying they had suffered some form of mistreatment.
Growing awareness of elderly abuse has led to a host of new apps and technologies for the elderly or people who witness the abuse to call for help.
“It is unfortunate that we need such a solution, but that is the reality today,” said Prasad Bhide, founder of Aaji (meaning “grandmother”) Care, a mobile and web-based service that has launched a remote surveillance system.
Aaji Care offers a physical panic button, which calls five phone numbers, including the company itself in an emergency.
Bhide said he is also working on a smart device the elderly can use easily and discreetly to summon help when needed.
India has more than 104mn people aged 60 and older, according to official data.
The elderly are forecast to make up a fifth of the country’s total population by 2050.
An analysis of data from 28 countries, published this year by the Lancet Global Health, revealed nearly one in six people aged 60 and older had been psychologically abused, financially exploited, neglected, physically hurt or sexually abused.
Abuse against older people is forecast to rise as their population more than doubles to 2bn by 2050, according to the World Health Organisation.
“Despite the frequency and the serious health consequences, elder abuse remains one of the least investigated types of violence in national surveys, and one of the least addressed in national plans to prevent violence,” Alana Officer, an adviser at the WHO, said in a statement last week.
Responding to pressure from campaigners, the government has asked state officials to take steps to ensure the safety of the elderly.
Police in Mumbai keep a record of elderly people living by themselves, and recently launched ElderLine, a helpline that connects older people with volunteer doctors, hospitals, counsellors, social workers and police.
Police contacted by the GPS-based tracking and dispatch system send appropriate assistance to the caller’s location.
Nearly half the elderly people surveyed by HelpAge India said they had experienced abuse, both at home and in public.
