British Food Festival begins at LuLu Hypermarkets

LuLu Group launched yesterday a ‘British Food Festival’ across all its hypermarkets in Qatar, to supplement the ongoing work of the British Embassy and British Council, Doha.
The festival, running until May 10, was inaugurated by British ambassador Ajay Sharma at LuLu Group’s newly opened hypermarket at Al Messila in the presence of other dignitaries from the British embassy, British Council, Department for International Trade, Qatar-British Business Forum, officials from Lulu Group, schools, and retail/FMCG sectors.  
The children of The Kings’ College Doha performed a medley of iconic UK music on the occasion. The store was given the British touch with British flags and pictorial representations of historical landmarks of Great Britain.
The festival showcases all major food products of the UK to serve as a platform to highlight and promote the best of British culinary heritage, food and brands among the local community and a large cross-section of expatriates.  
More than 10,000 British products imported from the UK are being exhibited, including chilled and frozen food, fish, cheese, dairy products, hot food, groceries, confectionery, fruit and vegetables, delicatessen, canned foods, diabetic-friendly, gluten-free, and organic products, household and health and beauty.  
LuLu Group has been organising British Food Festivals for several years to overwhelming response. Last year LuLu Group launched two major British product lines across all its regions, namely Harrogate Water and the Oxford range of biscuits, chocolates and speciality tea.
Recently, Y International (UK) Ltd, part of LuLu Group and one of the major food processing and export distribution centres in the UK, won the prestigious “Queen’s Award for Enterprise: International Trade 2017” for its exceptional contribution to the UK’s trade, industry and economy.  
LuLu Group currently operates 133 hypermarkets and 15 shopping malls with an annual turnover of$6.9bn globally and a staff strength of over 41,000 employees from 37 different nationalities. It also has a comprehensive network of Export Distribution Centres in 24 countries.