China’s all-girl “boy band”, FFC-Acrush, had more than 749,000 followers on social networking site Weibo even before any of their music was released. Sporting short bobs, loose T-shirts and barely there makeup, Acrush’s androgynous look is bucking centuries-old norms in a society where girls strive to look feminine and act demurely. Marketed by sports brand Fantasy Football Confederation (FFC), the five women — aged 18 to 24 — held their first news conference in Beijing yesterday as their first single Action was released. “We want the girls to break the mould,” the band’s agent, Zhou Xiaobai, told Reuters. It’s not the first time Chinese music agents have had the idea of forming a gender-neutral act. In 2005, a boyish-looking Li Yuchun briefly won fans with her style. She also sparked debate about how women should dress in a conservative society.