The 14th DJWE, described as the region's premier event of its kind, has opened at the Doha Exhibition and Convention Centre yesterday.
Alfardan Jewellery Company also has its own immaculately designed boutique Al Tawash where an array of exquisite and unique collections of the jeweller, drawn from across the world is exhibited.
A large number of ethnically designed works of the craftsmen from the region and outside have made their presence at the showcases at the boutique, which is located at the heart of the pavilion.
The immaculate exhibits at the company's own Noudar boutique, operated by Noor Alfardan too is one stall which attracts the visitors.
So many jewellers, who have been Alfardan Jewellery Company's business partners all along since its inception more than six decades ago have set up their stalls, featuring numerous collections.
"Every year we have new jewellers and watch makers arriving and this year is no exception, " said a company official who exuded confidence that the pavilion would receive a number of the region's affluent clientele in the next five days.
One of the first time participants from the UAE said their company's close association with the local group has helped them win some of the top notch customers of the country as well as from outside during the exhibition.
