Msheireb Properties and Novo Cinemas, a subsidiary of Elan Group, have signed an agreement to open a new “innovative” cinema complex at Msheireb Downtown Doha (MDD).
Novo Cinemas at Msheireb Downtown Doha will offer standard state-of-the-art screens as well as a new VIP 7-star offering, according to a statement. The luxury 7-star experience includes a private VIP lounge, personal butler service, fine-dining menu selection and fully reclining automated seats.
The new Novo Cinemas multiplex at MDD is due to open within The Galleria, a retail destination that Msheireb Properties envisage as ‘Home to Qatar’s New Lifestyle’. The shopping mall, set within the city’s revitalised urban downtown area, is easily accessible from surrounding pedestrian and driving routes and together with Novo Cinemas, it will offer residents and visitors a “premium entertainment destination, right in the heart of the city”, the statement notes.
Novo Cinemas will be the exclusive cinema provider in the MDD development and is expected to open doors to the public this year itself.
Debbie Stanford-Kristiansen, CEO of Novo Cinemas, said: “As we continue to expand our presence in the Middle East, Novo Cinemas in Msheireb Downtown Doha will be a unique addition to our collection.”
Abdulla Hassan al-Mehshadi, CEO at Msheireb Properties, added: “Enriching the lives of the community and its individuals is of paramount importance to our development and we are confident that Novo Cinemas’ premium cinematic experience will reflect our aims to deliver exceptional entertainment.”
With three prime locations already operational in Qatar, including the 19-screen Megaplex in Mall of Qatar, the cinema at MDD “confirms Novo’s position as market leader in Qatar”, the statement adds.
Msheireb Downtown Doha will increase Novo Cinemas’ brand footprint to a total of 175 screens across the region. By 2018, Novo Cinemas aims to have seven Imax screens, including three Imax Laser and the largest Imax Laser in the Middle East, helping them attain a total of more than 220 screens by the end of 2018.
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