Qatar Airways has announced the signing of an exclusive three-year partnership with premium purveyors BRIC’S and Castello Monte Vibiano Vecchio to “elevate the airline’s premium cabin experience”.
BRIC’S, the Italian maker of stylish travel bags, has created a bespoke premium amenity bag inspired by its world-famous Bellagio series. The First Class amenity kit will come in four colours: black, grey, burgundy and white, with full grain leather inserts paired with a high-tech shell designed with contrasting stitching accents, with Tuscan leather trim.
The BRIC’S Business Class amenity kit is inspired by the Sintesis line of trolley bags, is an asymmetrical shape, also in four colours: black, grey, burgundy and white, featuring innovative lightweight materials that provide functionality with style.
The amenity kits also exclusively feature products from Italy’s Castello Monte Vibiano Vecchio, the environment-friendly olive oil company, including lip balm, hydrating facial mist and City Cream anti-ageing moisturiser in Business Class, with the added Night recovery cream for First Class kits.
Qatar Airways Group chief executive Akbar al-Baker said, “Qatar Airways curates the finest travelling experience of any airline by focusing on the entire passenger experience. No detail is too small to go unnoticed, which is why we have sought out the finest producers in the world to create an amenity package that adds value to the journey.
“In early 2017, we will introduce a historic and revolutionary Business Class experience that no other airline can offer, and our premium amenity kit redesign featuring some of the world’s leading luxury products is a preview to our refreshed approach.”
Qatar Airways senior vice-president Rossen Dimitrov added, “We choose to partner with these brands because they represent quality, with a true understanding of how their products elevate the experience for every customer.”
Attilio Briccola, BRIC’s CEO, noted: “We consider Qatar Airways as the best airline to partner on the amenity kit project.”
Lorenzo Fasola Bologna, CEO of Castello Monte Vibiano, said: “We are proud to offer our line of unique skin care products exclusively to Qatar Airways First Class and Business Class customers.”
Business Class amenity kits for women.
