University of Calgary in Qatar (UCQ) has partnered with Elan Decaux to raise awareness among residents about the importance of child car seats.
The initiative is in line with the 10-year National Traffic Safety Strategy (2013-2022) launched by the National Traffic Safety Committee, which aims to reduce the number of traffic accident victims and decrease the number of deaths resulting from road accidents annually, and follows the commendable efforts being undertaken by the authorities to make Qatar’s roads safer, according to a press statement.
UCQ nursing students have worked on an awareness campaign as part of a project to enhance health in the community. To address the issue, students prepared visuals, one of which was selected together with Elan Decaux to be displayed on their 2sq m advertising panels spread throughout Doha and around key shopping centres, such as Villaggio, to reach out to the community and spread the message among the population of Qatar, the statement notes.
Dr Deborah White, UCQ dean and CEO, said: “Initiatives like this one show the important role nurses play as community health leaders and demonstrate how nurses contribute at an important strategic level to achieving Qatar’s health and wellness goals as set out in Qatar National Vision 2030 and the National Health Strategy. We’re grateful to community partners like Elan Decaux for supporting us in making a difference in our community.”
Abdulaziz al-Khalifa, chairman of Elan Decaux, noted: “We are very proud to partner with University of Calgary in Qatar in its efforts to raise awareness about road safety in Qatar and display this campaign on our street furniture advertising panels around Doha to reach the largest audience.”
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