Fifty One East has been crowned ‘Enterprise Agility Achiever in the Retail Sector for 2016’ at the third annual Qatar Enterprise Agility Awards: Entrepreneur of the Year.
It also claimed the esteemed regional win by bringing home the ‘Retail Innovation’ award at the Enterprise Agility Achiever Awards 2016 held in Dubai in association with du.
This is the third consecutive year that the department store has received the Qatar-based award and 2016 marks the first time the retailer has been also presented with the award regionally.
“These accomplishments are representative of Fifty One East’s consistency and commitment to driving excellence in innovation and business leadership that encompasses and transcends the retail industry,” according to a press statement from Fifty One East.
At ceremonies held in Doha and Dubai, Darwish Holding retail director Daniel Lattouf was presented with the awards in the presence of some of the top names, pioneers and visionaries in the business communities of the Gulf region.
Bader Abdullah al-Darwish, chairman and managing director of Darwish Holding, said: “These awards reflect another year of our hard work, dedication and leadership in providing outstanding customer care and after-sales services, premium products and delivery of an exemplary business model. We are proud of and honoured by these recognitions as they are a tribute to Fifty One East’s more than 65 years of heritage, which has led to a reputation defined by strong customer loyalty and trust across many generations.”
Organised by Entrepreneur Mena, the Enterprise Agility Achiever Awards in Qatar and the UAE aim to recognise and honour enterprises that have distinguished themselves and demonstrated innovation and outstanding business conduct across different industries, including retail, healthcare, construction, hospitality, education, banking, telecommunications and energy, among other key drivers of GCC economies.

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