Al-Futtaim’s Doha Marketing Services Company (Domasco), the authorised distributor for Honda in Qatar, has announced that the Honda Qatar Facebook page reached a major milestone with 150,000 fans.
The Honda Qatar Facebook page highlights information on the range of Honda innovations and products, including cars, motorbikes, marine, power products and Honda racing. Since the inception of the Honda Qatar Facebook page, fans have shared hundreds of pictures, stories, videos and moments showing their love of Honda.
As the page hits the 150,000-fan mark, Honda Qatar is celebrating with further contests and exclusive content for fans to enjoy and share, according to a press statement.
“It was only a few months ago that Honda Qatar celebrated 100,000 Facebook fans. Honda enthusiasts are highly engaged and quickly increasing in number. Customer engagement has always been a top priority across the Al-Futtaim group. It is about delivering more personalised experiences, which help create an authentic relationship with the customers at all levels,” the statement noted.
Domasco’s communication team “constantly listens to and interacts with the fan base and finds out unique ways to provide them with relevant content necessary to maximise their engagement with the brand”. Weekly trivia quizzes and other regular contests with giveaways are also featured on the brand page along with information about the latest offers from Honda.
Faisal Sharif, managing director at Domasco, said: “Social media is a vital tool to keep our customers informed about the latest Honda developments across globe as well as Domasco’s advantageous offers in Qatar. Our customers are always pleased to get up-to-date information on latest models, offers and services. They are also happy to receive exclusive benefits for being a part of the Honda brand community. This is demonstrated through our page’s high-engagement rate.”
Greig Roffey, head of sales and marketing at Domasco Honda, added: “We are honoured to have 150K Honda brand fans on Facebook and delighted to reach this milestone so swiftly. This page offers Honda fans an opportunity to connect with the brand in a fun and engaging manner.”
