Alfardan Premier Motors Co, the exclusive retailer of Jaguar Land Rover in Qatar, has been recognised for its sales activities in the 2015/2016 fiscal year during the Jaguar Land Rover Middle East and North Africa (Mena) marketing conference held in Abu Dhabi, the UAE.  
The “Best Sales Activity 2015/2016” title was presented to Alfardan Premier Motors as a “reward for its outstanding sales activities and remarkable determination to overcome existing market challenges”, the company said in a press statement yesterday.
Accepting the award on behalf of his team, Hussein Adra, marketing and customer relationship manager for Alfardan Premier Motors, said: “Faced with current market competition in the automotive industry, adopting the right approach to ensure customer satisfaction is essential to our success.
“We are honoured to be recognised by Jaguar Land Rover Middle East and North Africa for our work and continuous commitment to both brands as we strive to deliver the premium experiences, products and services to customers in Qatar.”
The Jaguar Land Rover Middle East and North Africa Marketing Awards assess Jaguar Land Rover retailer performance from across the region every year. Looking at different metrics, the awards recognise retailers for their contribution to the success and growth of the Jaguar and Land Rover brands in the region.
Mazen Kayssar, retail marketing manager at Jaguar Land Rover Mena, said: “Alfardan Premier Motors has been an integral part of the growth of Jaguar Land Rover in Qatar. Over the past year, Alfardan Premier Motors has ensured that our customers in Qatar have been able to enjoy the great vehicles that our brands have to offer. I would like to congratulate the team at Alfardan Premier Motors for taking home the ‘Best Sales Activity’ title in the 2015/2016 fiscal year.”

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