Fifty One East and Sony Middle East and Africa, the prominent consumer electronics brand, have further strengthened their support of the annual Emir Cup by their continuous partnership with the Qatar Football Association (QFA), where Sony is the Official Sponsor of the Emir Cup for the sixth year consecutively. The association reaffirms their commitment towards the country’s sports events in general, and this popular football event, in particular.
Emir Cup is the country’s most popular football event accompanied with various activations creating a unique occasion for families to bring in their children to watch a wonderful game and meet the amazing stars of football.
Organised by QFA, the 2016 edition will be the 44th edition of Emir Cup, and is played by the first and second division clubs of the Qatari football league structure.
Darwish Holding chairman and managing director Bader al-Darwish said, “We are proud of our long term partnership with the QFA to support the most prominent event in Qatar, the annual Football Emir Cup, knowing that football is the most popular sport in the region. Fifty One East and Sony have been strongly linked to significant sports happenings in Qatar and the Emir’s Cup tops off our track record. The tournament has grown year on year to become the most energetic sporting event in Qatar that brings together the entire community and promotes local talent.”
He added: “This is our sixth year in our partnership with the Qatar Football Association, who has invested a lot of effort to turn the tournament into an engaging and unique experience for everyone in the country.”
QFA general secretary Mansoor al-Ansari said: “We are very pleased that Sony and Fifty One East are partnering with us for the sixth consecutive year. This partnership will enable innovative and exciting ways to bring excitement to our Emir Cup fans in Qatar this year and will see Sony and Fifty One East’s involvement in Qatar’s most prestigious football tournament of the year through a comprehensive promotional campaign.”
Sony and Fifty One East are also setting up a dedicated fan zone within Lagoona Mall from May 11-14, and inviting fans to participate in a PlayStation competition and win fabulous prizes from Sony. In addition to this; Sony and Fifty One East also sponsor the ‘Most Valuable Player’ of the match award to be given after each game during the Emir Cup.
