Harrods Estates, the exclusive estate agency arm of the Qatar-owned store, has been appointed by Dubai developer Emaar Properties to launch and market the world’s tallest tower at their Dubai Creek Harbour project.
Emaar’s Dubai Creek Harbour project with its centrepiece, the Tower, can be viewed in a spectacular new 2,000 sq ft marketing suite on the 2nd floor of the world famous store.
The Emaar showcase features large scale-models of the flagship mega-development, Downtown Dubai, as well as upcoming developments Dubai Creek Harbour, Dubai Hills Estate and The Opera District.
At over 2,716ft high, The Tower will be taller than the Burj Khalifa by Emaar, currently the world’s tallest building since 2009.
With a design inspired by the lily and traditional minaret towers, The Tower will serve as an architectural icon, ready for the Dubai World Expo in 2020.
For a limited time on the ground floor of Harrods there will also be a stunning window display to catch the attention of the 75,000 people who pass by the store each day. One of the windows showcases a scale model of Dubai Opera, the country’s first multi-format theatre. Two other windows display the masterplans and visual imagery of The Opera District whilst a fourth artistically depicts ballerinas performing on stage.
Ahmad al-Matrooshi, managing director of Emaar Properties, said: “Just as Burj Khalifa serves as the centerpiece of Downtown Dubai, The Tower will position Dubai Creek Harbour as one of the most desired residential and leisure destinations in the city, providing residents and visitors with a modern and luxurious environment in which to live, work and entertain. We believe UK end user second home purchasers, investors and tourists will be fascinated by the iconic tower and drawn to this new Riviera we are creating in Dubai.”
He added: “We are delighted to exclusively showcase our exciting new developments at the famous Harrods department store. Harrods is a globally recognised luxury brand synonymous with quality, excellent service and an unrivalled reputation, making it the perfect brand partnership for Emaar. Our showcase has an array of properties which will appeal to different types of buyers. From luxurious penthouses and villas to one bedroom apartments, Emaar is showcasing high-quality homes in Harrods to suit all needs.”
Simon Barry, head of New Residential Developments at Harrods Estates, commented: “Harrods Estates is delighted to be undertaking this brand partnership with Emaar, one of the top global property developers and provider of premium lifestyles. Each day, Harrods is visited by over 250,000 people from across the world and there is no other department store where someone can come in and buy a property.”
Harrods Estates, the luxury real estate arm of the Harrods Group, specialises in the sale, letting, acquisition and management of some of the most exclusive properties in central London. The luxury agent offers a discreet, bespoke, VIP service its clients with offices based in Knightsbridge, Mayfair, Chelsea and Kensington.
Supported by the strength of the Harrods brand, Harrods Estates has successfully developed strong brand awareness in key international markets, predominately Russia, the Middle East and Asia with the result that international clients now account for 75% of sales and lettings. Harrods Estates is able to call upon its experienced professionals on the Russian and Middle Eastern desks, Mandarin speakers and the skills of the interpreters from all over the world who are on hand in Harrods.
The marketing suite will be in Harrods until mid-August 2016, providing a “must see” attraction for visitors and a UK sales campaign for Emaar.
An artist’s impression of The Tower at Dubai Creek Harbour.
