HE the Deputy Prime Minister and Minister of State for Cabinet Affairs Ahmed bin Abdullah al-Mahmoud visits Hassad Food’s stand at the Qatar International Agricultural Exhibition, accompanied by Nasser Mohamed al-Hajri, chairman and managing director of Hassad Food.
By Joseph Varghese
Staff Reporter
Hassad Food will soon launch different varieties of rice in the local market from one of its subsidiaries, ‘Senwan Pakistan’, disclosed the chairman of the company.
The company aims to supply 15% of the total market demand for rice in the country.
Speaking to Gulf Times, Nasser Mohamed al-Hajri, chairman and managing director of Hassad Food, noted that the company has a production unit in Lahore, Pakistan.
He explained, “Senwan Pakistan will present several of its rice brands in the market soon. We are a miller. We buy raw products from local companies and farmers in Pakistan. We process the products into fine rice and sell it in the local market in Qatar.”
He continued “In the local market, the total demand for rice comes to 110,000 tonnes per year. We will provide 15% of the total demand in the coming years. The company has already made arrangements with Al Meera Group of hypermarkets and supermarkets to sell the products.”
Al-Hajri said that the whole process is in the beginning stage. “The production process has just started. It is already made available but the formal launch will take place soon and the products will be available through the Al Meera outlets,” he pointed out.
The official also said that the company will be supplying different varieties of rice. “At present, we are planning to supply two varieties of rice. We will launch parboiled rice as well as basmati rice. We will also be supplying the long grain rice from India. We will be supplying the 1121, the longest rice grain available in the market from India,” he added.
Hassad Food has a diverse set of high quality products from several of its subsidiaries: Hassad Australia is chilled carcasses, and live “Awassi” Syrian sheep, while Hassad Qatar is high quality fodder products. Premium dates and olive oil are produced at Mahaseel, while Roza Hassad is an subsidiary with a selection of finest flowers freshly harvested from its greenhouses in Shahaniya.
