The all-new Ford F-150, described as “the toughest, smartest and most capable” F-150 ever, delivering “an impressive combination of power, capability and efficiency,” will be going on sale in Qatar shortly.

Unveiled on Monday at the Detroit Auto Show, the F-150 is part of the Ford F-Series truck line-up, America’s best-selling trucks for 37 consecutive years and America’s best-selling vehicles for 32 years.  

Advanced materials that improve durability and inhibit corrosion, faster processors that enhance driving performance, and breakthrough cargo management and towing solutions are among the salient features of the all-new F-150.

The Ford engineers have improved the truck’s signature fully boxed ladder frame. It is all-new with more high-strength steel than ever – making it stronger and lighter.

High-strength, military-grade, aluminium alloys, already used in aerospace, commercial transportation, energy and many other rugged industries, are used throughout the F-150 body for the first time, improving dent and ding resistance and also saving weight. Overall, up to 700 pounds of weight have been saved, helping the F-150 tow more, haul more, accelerate quicker, stop shorter and contributing to efficiency.

The 2015 Ford F-150 is the strongest and most durable F-150 ever. Before it goes on sale, it will have been torture-tested in labs, Ford proving grounds and at the hands of some of Ford’s most demanding truck customers for more than 10mn miles.

The tests include crisscrossing the country pulling heavy trailers and hefty loads through desert valleys and over high-altitude mountain passes – in temperatures from 20 degrees below zero to 120 degrees Fahrenheit.

A disguised new Ford F-150 even raced in the Baja 1000, where it earned the distinction of completing all 883 gruelling miles while some other purpose-built race vehicles could not.

The frame uses high-strength steel rated up to 70,000 psi – stronger than the steel found in some competitors’ heavy-duty pickup truck frames. Eight through-welded crossmembers provide increased stiffness, while staggered rear outboard shocks provide greater stability.

Several groundbreaking new productivity features debut in the all-new F-150, including many class exclusives.

They include a 360-degree camera view to help the driver park, manoeuvre in tight spots and navigate down narrow roads and trails, integrated loading ramps - which enable easy loading of ATVs, motorcycles and mowers – trailer hitch assist, Smart trailer tow module, and high-wattage power outlet (400 watts, 110 volts) in the cab, allowing drivers to easily charge corded tools, battery chargers or mobile devices on-site or while driving.

Among the other new features is an 8-inch LCD productivity screen in the instrument panel, which includes updated truck apps – from fuel economy to towing tips – and the ability to create a customised home screen for customers to access their most frequently used apps in one place.

The F-150 features segment-first technologies that automatically assist drivers.

They include: Second-row inflatable seat belts, Curve Control, Adaptive cruise control, Lane-Keeping System, and Blind Spot Information System with cross-traffic alert.

A range of four engines provides more power to meet almost any customer need. Auto Start-Stop technology helps save fuel. Ford F-150 trucks equipped with EcoBoost engines also will benefit from standard active grille shutters, which stay open when extra engine cooling is needed.