Qatar's hospitality sector is expected to focus on selective high-quality developments in core locations rather than broad expansion, according to Cushman and Wakefield Qatar (CWQ).In its latest report, CWQ said while hotel performance improved across 2025, private-sector appetite for new hotel development remained "cautious".Stressing that developers are waiting for visitor growth to translate into a sustained ADR (average daily rate) expansion before committing to large -scale new supply; it said "as a result, near-term pipeline activity is expected to remain focused on selective, high -quality schemes in core locations rather than broad-based expansion."Tourism remained a key driver of non-energy growth in the fourth quarter (Q4) of 2025, with full-year international visitor arrivals reaching 5.1mn, representing 3.7% growth compared with 2024 and reflecting sustained momentum into year-end.From a financial perspective, not only did hotel occupancy levels increase, as occupancy levels averaged 71.3%, up 2.6% from the previous year, but ADR also saw an increase of 3.6% year-on-year, providing an improved economic performance within the sector from the preceding year, it said.The GCC (Gulf Co-operation Council) countries continued to represent the largest share of the tourist market throughout 2025, representing 35%, followed by European countries (25%), Asia and Oceania (22%), the Americas (7%), other Arab countries (8%), and the rest of Africa (3%).The long-term outlook for tourism strengthened through Q4-2025, following the approval of the GCC unified tourist visa, due to launch in 2026, alongside continued expansion of international air connectivity, including enhanced links between Qatar and Australia."Together with Qatar’s growing calendar of international events, these factors are expected to support sustained inbound demand into 2026," CWQ said.Qatar’s hotel market saw some notable additions in 2025, including Rosewood Doha, the OQ and Muse hotels in Lusail and Andaz Doha in West Bay. Supply has increased by just over 2,000 keys in the past 12 months, and now totals 42,500 keys.Three-star hotels continued to outperform, achieving 84% occupancy, reflecting strong price sensitivity and demand from regional and value-led travel.Serviced apartments saw a slight softening, with 68% occupancy between July and September, indicating reduced demand in longer-stay formats."Hotel operators are likely to continue prioritising occupancy and volume over aggressive rate growth in the near term, particularly outside peak event periods," the report said, adding hotel occupancy should remain "resilient" as events, business travel, and leisure demand continue to build on 2025 momentum.
Business
Qatar's hospitality sector to focus on selective high-quality projects than broad expansion: CWQ
Friday, February 20, 2026
Thursday, February 19, 2026
Thursday, February 19, 2026
Thursday, February 19, 2026
Thursday, February 19, 2026
Wednesday, February 18, 2026
Milaha to continue fleet expansion, deepen trade flows between Asia and Mideast
Wednesday, February 18, 2026
Lufthansa unblocks new business-class seats on its new Boeing 787 aircraft
Wednesday, February 18, 2026
‘Qatar, Saudi Arabia should create tourism task force to yield bigger economic footprint per tourist’
Wednesday, February 18, 2026