Chairman and Managing Director of Darwish Holding Bader Abdulla al-Darwish and Vice President of QFA Saoud al-Mohannadi during HH the Emir Cup sponsorship agreement signing ceremony.
By Sports Reporter/Doha
Fifty One East, the leading retail chain in Qatar and Sony, the prominent consumer electronics brand, have further strengthened their support to the annual Emir Cup football by signing a new three year partnership with the Qatar Football Association (QFA) as the official sponsor of HH the Emir Cup.
Fifty One East and Sony have been associated with the event since 2011 and the extended official sponsorship reaffirms once again their commitment towards the country’s sports events in general, and the most popular sporting event that attracts football fans from across the state of Qatar; in particular.
Fifty One East and Sony support, strongly, the football Emir Cup tournament through running different promotional campaigns as well as organising different activities that entice competition and thrills football fans.
With the football season coming to a close, the Emir Cup, provides football fans in the country with one final event to celebrate the best in sporting talent in Qatar competing for the impressive title. The most watched local football tournament brings together the top national teams who play over five stages with the first phase reserved for the low-ranked sides.
Saoud al-Mohannadi, vice president of QFA highlighting the partnership commented, ‘our strategic relation with Sony-Fifty One East started 3 years ago; the extension of this partnership for another three years is an indication of the deep rooted relation we have. Our partners have prepared a comprehensive promotion plan for the Emir’s Cup in its 42nd version in a different and innovative style, and that indicates the responsibility and big role they play. With Fifty One East, we always look for innovative and creative promotion campaigns that attract Qataris and expats to the matches.’
He addressed the attending media and added: “You have always shown us the best coverage for this prestigious tournament, which bears the name of His Highness Sheikh Tamim bin Hamad al-Thani, therefore, we are confident that you will cover it in a unique way this year and portray the true values of football through your media organisations. You are without a doubt an important partner that contributes to the success of this significant tournament and are important factor in spreading the right messages about the Emir Cup.”
Bader al-Darwish, Chairman and Managing Director of Darwish Holdings, said, “Football is the most popular sport in the region and we are proud to extend our long term partnership with the QFA to support the most prestigious event in Qatar. The Emir Cup provides an amazing opportunity to showcase promising local talent and is an important platform to further support and promote the future of football in the country. Our sponsorship highlights our commitment to be part of the nation’s sporting legacy, helping position it as a leading destination for global excellence, as Qatar prepares to host the world’s biggest sporting extravaganza in 2022. We look forward to sharing many successes together with the QFA in the coming years and wish them the very best for another exciting edition.”
He added: “We have since our association worked towards promoting the Emir Cup in the best possible way, in complete and continuous co-ordination with our partners at QFA to execute many activities and events in the past, and during the coming tournament. I would like to invite all football fans, Qataris and expats, to attend the matches and support their favourite clubs.”
It is worth mentioning that the Emir Cup is the last tournament of the season and is one of the most popular tournaments in the country. The final match will take place on 17th May and will be held in Khalifa International Stadium. HH the Emir Cup 2014 runs from April 21 to May 17 and matches are played in the four stadiums — Al Arabi Stadium, Qatar Sports Club, Al Sadd Stadium and Khalifa International Stadium.
