Qatargas has launched a special TV commercial (TVC) aimed at promoting safe driving behaviour in alignment with the Ministry of Interior’s efforts in spreading road safety awareness in the community.
The 30-second TV commercial titled “Did you get the message?” is being aired on Arabic channel Qatar TV throughout the month of Ramadan. It can also be viewed online on the Qatargas official website (www.qatargas.com.qa) and YouTube (Qatargas – TVC Road Safety 2015).
The TVC highlights the dangers of using mobile phones while driving and focuses specifically on the dangerous consequences of texting while driving. According to official figures released by the Traffic Department, using mobile phones while driving was one of the key causes in the 5,230 road accidents registered in Qatar during 2014, according to a statement.
The commercial depicts how texting distracts the driver and leads to a crash as the person is paying attention to the phone rather than the road. The primary target audience for the TVC is the youth, as texting while driving is more widespread among them.
Promoting road safety is a key element of Qatargas’s corporate social responsibility programme, the statement notes, adding that safety is a core value and a top priority in all areas of the company’s business and operations.
Qatargas has a programme called “Incident and Injury Free” that focuses on taking all necessary precautions to prevent accidents and injuries before they occur and ensure that everyone goes home safely every day.
