Fifty One East, the premium luxury retail chain in Qatar, has launched Anya Hindmarch “Sticker Shop”, at
Lagoona Mall.
Customers can buy stickers for handbag or phone or notebook and make it into their own personal artwork or buy bags that already have sticker designs worked into the leather.
For this project The Anya Hindmarch Sticker Shop collaborated with Charlotte Stockdale of CHAOS FASHION on ‘STICKERSHOP’.
Anya Hindmarch says: “SS15 was inspired by the idea of taking stickers that were my schoolgirl version of ‘personalisation’ but making them beautifully and handcrafted in leather.”
Enthused by school-day nostalgia, the SS15 ‘Fixation’ collection joins playfulness, humour and creativity together with modern luxury in a neon spectrum of graphic prints and
bungee-cord details.
Stickers take centre stage this season, showcasing Anya’s passion for personalisation in a contemporary context, reminiscent of schoolgirl nostalgia. The collection radiates a bold colour scheme of bright neons, emeralds and cobalts juxtaposed with chalk whites, blush pinks
and pale blues.
Classic styles such as the Ebury and Bathurst are reconstructed in leather and python with perforated, printed and embossed patterns for the added surprise detailing that has become synonymous with the brand.
The sticker concept is epitomised with the ‘All Over Stickers’ runway print assigned to the most-loved styles include the Featherweight Ebury, Bathurst, Maxi Zip and Georgiana clutch.
Each bag is crafted with the innovative ‘alta fraquenza’ technique of embossing and debossing to achieve an exquisite textured finish, as developed in previous seasons. SS15 also sees the launch of the All Over Stickers Journals (A4 and A5) as well as the Pencil Case clutch.
As with the All Over Stickers treatment, the python Pencil clutch continues in this season’s nostalgic inspiration. The Sticker treatment is seen throughout the collection, in a variety of
intensities.
The Imperial clutches sit at the heart of the playfulness and humour of the collections seasonally. Made by a third-generation minaudiere maker, each is inlaid with printed python with the a variety of motifs and sayings (Yes/No, Woof/ Phwoar!) to taking the form of a packet of chewing gum (Hubba Bubba/ Wrigleys Spearmint) or a pair of eyes hidden on the side.
The Crisp Packet is recast into a highlighter trio of neon Pink, Yellow and Orange as well as the more sophisticated Black, White, Emerald and Electric Blue - all in matte finish new for this season.
The launch event at Lagoona Mall. PICTURE: Thajudheen
