Global media network OMD, part of the Omnicom Media Group, has officially launched operations in Qatar with a new office in Doha.
The decision to open a local operation comes after the network was appointed by three major advertisers in the past 12 months, including the Qatar Foundation’s Sidra Medical and Research Center.
These new accounts join OMD’s growing portfolio of leading brands and companies from or active in Qatar, including the Doha Film Institute and beIN Sports. Until now, OMD was servicing its Qatari clients from its lower Gulf hub in Dubai.
The new operation is headed by Mark Soufiar, until now a business unit director in Dubai with over 12 years of experience at OMD UAE and its sister agencies. He was recently promoted to the role of general manager for OMD Qatar. He reports to Nadim Samara, managing director of OMD UAE & Lower Gulf.
“Qatar is buzzing with intense energy as a result of all the developments currently under way and to play an active part of its rapid growth is an absolutely incredible and exciting opportunity for us,” Soufiar stated.
Soufiar (second left) with his team members at the opening of OMD Qatar office. PICTURE: Thajudheen
