The Avenue, offering a wide choice of high-end fashion brands, including some making their Middle East debut, has opened in Lagoona Mall, Qatar’s premium shopping and retail destination.
Located on the first level of Lagoona Mall, the Avenue is described as “a lifestyle destination offering the very best in service and products, and unparalleled services and access to some of the most loved global brands under the comfort of one roof.”
Dedicated to fashion and accessories outlets for men, women and children, the Avenue includes Michael Kors, Karl Lagerfeld, Marc by Marc Jacobs, Juicy Couture, Tory Burch, Versace Collection, Mulberry and the Kooples among many others. The Avenue will also host the first ever Chanel fine jewellery outlet in Qatar.
“The Avenue at Lagoona Mall will add a distinct personality to Qatar’s retail experience offering customers access to some of the most revered fashion brands and the promise of an unparalleled customer oriented service,” Bader al-Darwish, chairman and managing director of Darwish Holding, said.
“Lagoona Mall was established to bring together the very best brands and products from across the globe to our distinguished customers in Qatar,” he said.
Hatty Pedder, a renowned artist from the UK has been commissioned by Lagoona Mall to create unique illustrations that will effectively position the Avenue with its target audiences. Inspired by the Avenue’s architecture and design, Pedder’s illustrations will give a distinct voice to the campaign and highlight key features that will differentiate the Avenue from its competition.
Spread over 4,000sft, the Avenue will further enhance Lagoona Mall’s appeal among the local community and strengthen its market leadership as the lifestyle destination.