Qatar Tourism Authority (QTA) hosted yesterday the International Congress and Convention Association (ICCA) workshop on international association meetings organisation.
The specialised workshop, designed to provide an introduction about the International Congress and Convention association, was held at the Qatar National Convention Centre (QNCC).
A number of QTA’s partners from the private sector, including professional conference organisers (PCOs), destination management companies (DMCs), MICE venues; namely hotels and venues operators, as well as special venues, travel agencies, and event management companies and PR agencies attended the workshop. A representative of ICCA was also present.
The workshop’s programme included two sessions introducing the audience to ICCA and ICCA products, as well as touching on the ICCA Statistics report about Qatar and the services offered by the tourism business sector in the country.
The second session tackled ICCA database training; namely the big data and how to do business exchange in this market.
“We are proud to host this ICCA workshop, particularly that ICCA is regarded as the global expert in international association meetings,” said Hamad al-Abdan, director of Exhibitions at QTA.
“We hope that our partners from the private sector, including hotels, PCOs, DMCs, and travel agencies highly benefit from this workshop, especially that it aims to provide them with comprehensive solutions to all issues relating to organising events such as choosing the event site, seeking technical advice, and preparing full plans to hold international conventions and activities,” he explained.
QTA seeks to raise the ranking of Qatar in the ICCA Statistics Report, to grant Qatar a more advanced position in the report by growing the number of ICCA members in Qatar, including bodies, institutions, and firms. The ICCA members in Qatar are currently: QTA, Qatar Airways, QNCC, Qatar Media Services and Qatar MICE Development Institute.
QTA had successfully hosted the International Association of Professional Congress Organisers regional seminar earlier in March. A large number of PCOs and event organisers from Qatar and the Gulf region attended.
The ICCA workshop in progress yesterday.
