Doha Bank is launching an all-new campaign for its flagship Al Dana Savings Scheme for 2015.
In its 12th year now, the Al Dana scheme will offer a wider range of rewards than before, with six millionaire draws lined up for the year, up from four in 2014.
Notable features of the enhanced rewards offering this year include the introduction of a new prize draw exclusively offered to customers who open an Al Dana account in 2015 to become millionaires overnight. Also, every month, 10 iPhone 6 smartphones will be given out to new account holders, the bank said in a statement.
Dr R Seetharaman, Group CEO of Doha Bank, said: “The Al Dana Savings Scheme has been the most successful savings programme of its kind in Qatar over the last decade, changing the lives of hundreds of individuals while encouraging a culture of saving among the population at large. The unparalleled success of the programme has greatly enhanced Doha Bank’s profile and market reputation and contributed to its excellent overall positioning within the banking landscape in Qatar and the region.
“Doha Bank has announced more than 35 millionaires, 2,000 winners and QR95mn in prizes throughout the past 11 years. This year, it’s even more exciting with a bonanza of cash and in-kind prizes to be rewarded every month to Al Dana account holders.”
This year, Doha Bank is revamping its prize structure to base the draws on savings balances, further raising the odds for customers of winning in a given pool.
Al Dana customers maintaining a minimum average quarterly balance of QR20,000 and above will double their chances of winning in their respective draws while those maintaining a minimum six-month average of QR20,000 and above will triple their chances.
Suresh Bajpai, head of Retail Banking at Doha Bank, said: “The enhanced prize pool and revamped prize structure for 2015 is designed to allow a larger cross-section of Al Dana customers to benefit from the rewards programme and be a part of the winnings. “The 2015 campaign will give away 510 prizes and make millionaires out of at least six more Al Dana customers, and the exciting prizes up for grabs in the ‘new customer’ sweepstakes promise to further encourage residents to be a part of Qatar’s best-rewarding savings programme.”
The Al Dana Savings Scheme will give customers the privilege of immediate liquidity with a credit card offered and a loan against the deposit, and triple the chances of winning.
Over the course of 2015, 12 customers will win QR100,000 each in Al Dana draws while 24 customers each will receive QR50,000 and QR25,000, respectively. Additionally, 60 account holders will take home QR10,000 each while 144 customers will receive QR5,000 each.
Meanwhile, 10 winners in the Al Dana Young Savers draw, too, will receive iPhone 6 smartphones every month along with the likelihood of becoming millionaires early in their life.
Dr R Seetharaman gives details of the Al Dana scheme as other officials look on.
