HEC Paris School of Management presented two new case studies on Al Shaqab, a luxurious equine breeding and showing facility, and Coastal, a Doha-based company engaged in construction, trading, steel fabrication and support services.
The business cases were presented in workshops organised by HEC Paris, bringing to the fore local examples from the business
community.
The presentation on Al Shaqab was an interactive session with Dr Anne Michaut, marketing professor at HEC Paris and an expert in luxury strategies, who wrote the case with Veronique Nguyen, strategy professor at HEC Paris. The presentation was conducted by Prof Michaut in the presence of Fahad al-Qahtani, executive director, Al Shaqab.
The second presentation also involved an interactive session conducted by HEC Paris Prof Dr Joseph Nehme, and Dr Laoucine Kerbache, dean and CEO of HEC Paris in Qatar. The case study, which is about Coastal’s unique project and total quality management strategies, was tested on graduates from the Executive MBA and Strategic Business Unit Management programmes of HEC Paris.
Nehme’s presentation highlighted Coastal’s unique project management approach, efficient supply chain and total quality management strategies. The presentation was then followed by group discussions during which Nehme guided the audience through total quality management and project management principles based on best practices.
“These locally developed case studies enable us to provide up-to-date academic content about the fast-paced developments happening across various business sectors,” Prof Kerbache said, adding: “It also allows us to analyse scenarios and strategies as applied and implemented by actual companies in
Qatar.”
During the discussion on Al Shaqab, Michaut focused on Al Shaqab’s unique approach. According to him, Al Shaqab had to move from the initial development stage to becoming a fully-fledged business in the equine industry and beyond. The case study workshop also aimed at assessing the unique assets developed at Al Shaqab and proposed to creatively think about potential revenue streams.
An interactive session at the workshop organised by HEC Paris.
