Vodafone Qatar has said it “takes the issue of customer protection seriously” and does not consider the “3 Months Free” promotion or associated media to be “confusing or misleading”.
“To date, feedback received on this promotion has been overwhelmingly positive,” Vodafone Qatar said in a statement yesterday.
Earlier, the Communications Regulatory Authority (CRA) had found Vodafone Qatar’s “3 Months Free” marketing campaign to be “in breach of” the Code on Advertising, Marketing & Branding, and issued an order to the service provider to remove all its advertisements related to this promotional campaign.
According to CRA, the advertisement included “inaccurate and misleading” messages for customers, leading them to believe that customers subscribing to this offer would receive three months’ worth of subscription for free.
In response to the CRA order, Vodafone Qatar said: “It understands that the CRA has investigated this matter on the basis of a complaint from its competitor. Vodafone has had no input into the complaint review process to date despite its request for involvement. Vodafone is surprised at the approach taken to this matter as it is not in accordance with the normal approach taken by the CRA.”
Vodafone Qatar said that it intended “to pursue the matter further with the CRA through appropriate channels”.
